Retaining your marketing budget in a recession

This workshop will focus on how your marketing budget can be shown to add value even in tough times.

The session will cover the following:

* Identifying the key performance indicators in your firm

* How you can ensure that initiatives resonate with decision makers

* How to demonstrate in financial terms that value is added

Using plenty of examples, breakout discussions and introducing processes that everyone can apply to their own situation, this session is designed to stimulate, challenge and demonstrate how you can justify your marketing budget.

 

Who will benefit from attending?

Senior marketers who have role responsibility within their organisations for managing a marketing budget. Also marketing managers, product managers, brand managers and those in associated roles who have input into marketing initiatives.  

Speaker:
Daniel Eiloart is a qualified accountant and MBA graduate from Warwick Business School with more than 15 years experience spanning FMCG and B2B industries. His clients include Volvo, Kodak and Cable and Wireless. Until recently Daniel was a senior manager with a leading global consultancy firm, Accenture. Daniel is now a Director at DCE Solutions, a strategy consultancy firm. 

This event is due to start at 18:00 and finish at 21:30.
Price information
Member: £55.00
Studying Member: £55.00
Student: £70.00
Guest: £70.00 

Click here for directions to Moor Hall 

Click here to book a place